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CEO, Global Brand Ambassador, Master Stylist, Consultant, Author


For Diane Bailey natural hair is more than a hairstyle, it is a way of being and a lifestyle.  For more than 40 years, Ms. Bailey has taken the journey into salon entrepreneurship. As the president and art director of Tendrils Hair Spa, Ms Bailey established one of the first salons in New York City to feature chemically free services for textured hair. As an appointed advisor to the state of New York, she has helped in the development of the nation’s first natural hair styling license, in 1999, she wrote the first textbook Natural Hair and Braiding by Milady and has created several professional curriculums to teach the art form of natural hair styling. Ms. Bailey’s second book, Milady’s Natural Hair and Braiding launched in 2014, which has become the standard textbook for cosmetology schools.

Ms. Bailey is a thought leader, as the founder and CEO of EMERGE: Natural Beauty Industry Alliance, she has created a natural beauty trade association for the uplifting and transformation of the natural hair community and industry. This year Ms. Bailey has partnered with the NYC Commission On Human Rights, creating the event featuring the New Guidelines For Hair Diversity.  As a member of the EMERGE:NBIA has collaborated with the Dove-CROWN COALITION  at the Natural Hair Industry Convention; the Hair Discrimination Symposium: The Law, Advocacy and Healing. 

As Global Brand Ambassador for SheaMoisture Brands, Ms. Bailey was a part of the Event and Marketing departments of Sundial Brands. As an expert presenter for SheaMoisture Brands, Ms. Bailey embodied the objectives of Sundial Brands, which is to provide credible, trustworthy brand value and share information that promotes real engagement to this international beauty brand. 

As a writer, Diane Bailey has contributed editorial content, interviews and pictorials for many national hair and fashion magazines offline and online, including Oprah Magazine, Cosmopolitan UK,,,,, Essence Magazine, Allure, Lucky, Heart and Soul, Modern Salon, Hype Hair, Braids and Beauty, New York Times and several others. As a celebrity hair stylist, she has been honored to work with Beyoncé Knowles, Lauryn Hill, Terry McMillian, Iyanla Vanzant and many other creative artists. 

“ The natural hair aesthetics is here to stay as a cultural standard of beauty, more people are embracing African and multi-textured hair.  It is my passion to create educational events for everyone to embrace their textured hair and value a lifestyle that is healthy and balanced.”




If you’re serious about establishing yourself, your salon, and your brand as a natural hair connoisseur, Diane’s one on one coaching sessions is designed to mentor and guide you through a process to improve your practices toward running a successful professional natural hair care business.

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Bring Diane to your salon staff to demonstrate her professional natural hair care techniques while providing her best tips and recommendations to improve business operations and profitability.

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As a highly acclaimed educator, Diane offers in-depth instruction in her one-of-a-kind workshops designed to educate you as well as answer questions and challenge you.  Your growth and empowerment is the overall goal of the Look & Learn or Hands-On Workshops offered.

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If you are looking for an informative, educational, uplifting, and engaging panel discussion, look no further than Diane as a guest panelist and Moderator. She contributes great discussion and helpful tips on a variety of topics related to natural hair care and salon business success.

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